Product Vision
A certified Post Graduate Certification in Product Management, from Duke Corporate Education associated with upGrad. A comprehensive journey of 10.5 months in developing a product mindset, master relevant product management skills, and build a product of your own through user research, prototyping, development, and product analysis
Case Studies
Surveys & Interviews
Guess + Estimates
Cases
FlatChat - Case study
Healthieme - Case study
Money Manger- Case study
Eatery- New Food app
Zomato + HotStar + Uber Prioritization
Zoom - Case study
Redbus - Transactional funnel
Eatery- New Food app
Product Portfolio
As a product lover with over 5 years of experience working like a product owner in the socks of senior consultant, I had the opportunity to work on several interesting projects that have helped me hone my skills. From ideation to launch, each product has been a unique experience that has taught me valuable lessons. Here are few projects that I have worked on:
Understanding the Users
FlatChat - Furniture Rental Space
Surveys - A business survey to understand customer centric needs/demands in online furniture rental space.
Approaches to identify Market Size
Market Sizing using Guesstimates approaches
to reach the target audience in determining
the TAM,SAM & SOM of the desired market.
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Below are few examples worked as part of Guesstimates
Identifying petrol bunk in Hyderabad
Cars in Bangalore
Belts in Mumbai per year
Market size diapers
Example :
Total Coffee Market = TAM
High end coffee drinkers located in India = SAM
Your share of High end coffee drinkers = SOM
Flat Mate/Room Mate Finding Flat Chat Service
As a product manager we need to identify target customers in India demographic ,Used Facebook ad campaign to estimate audience - define objectives, hypothesis, conducted interviews
and surveys to validate our hypothesis and users pain points. Designed Persona and defined the
journey map.
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As a facilitator and like a product manger performed the group study and delivered product artefacts.
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Sketch and Wireframe - Healthieme
As a product manager i need to incorporate my ideas and sketch the basic layout to reach the goal "monitoring health and achieving fitness goals"
Tool: Whimsical
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A solution document with wireframe description details and prototype are created using whimsical tool.
MVP for a money manager app
As a product manager i need to build a money manager app similar like walnut to track the user expenses of users and help them to manage money and helps to build MVP. This is self evaluation assignment to answer the predefined questionary with risk assumptions and provide reasoning and assumptions and the metrics to monitor
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Assignment with predefined 4 questionaries has been addressed and answered .
Eatery - A food delivery app
As a product manager we need to build a new food app delivery app. We delivered
1 - Understanding the market
2 - User research
3 - Business Model Canvas
4 - Product Artifacts
User Persona
User Journey Map
5 - MVP Creation
6 - Sketching
7 - Wireframing & Prototyping
Tool: Mira
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A group study ,driven the group as a facilitator& acted like a product manager delivered above product artifacts.
Agile approach and User stories
Considering as a product manager for Zomato features need to go about the development at high level Agile methodology, incremental and iterative way of development and published post
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Considering as a product manager at Disney+Hotstar create epic for the search feature and slice the epic in to the user stories.
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Considering as a product manager at Uber we prioritized the given tasks based on our assumptions.
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A study of agile methodology . A study of assumption to prioritize the tasks.
Zoom - AARRR frame work
Considering as a product manager for ZOOM , we created a dash board for tracking the relevant metrics across the life cycle of the product. We used AARRR(Acquisition, Activation, Retention, Referral and Revenue) frame work to find the relevant metrics
We can use different frameworks - AARRR, RARRA, HEART and GAME - based on business objectives for prioritising metrics.
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Identified relevant metrics using AARRR framework and used whimsical tool to create low fidelity.
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Redbus - A case study
Considering as a growth product manager for Redbus we need to improve the transactional funnel by understanding the Redbus business model . We identified - Key metrics, Defining user segments & performed funnel analysis. We listed parameters to cut and suggested new features and provided key metrics and challenges.
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Performed Funnel analysis and provided key metrics and challenges.
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Eatery - A food delivery app
As a product manager in continuation of the need to build a new food app delivery app as second part ,We delivered
1 - Key Metrics
2 - Growth Strategies using AARRR framework
3 - Product RoadMap
4 - Product Backlog & Sprint Backlog
5 - Product Requirements Document(PRD)
6 - Go To Market Strategy
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A continuation of the group study, part -2 ,driven the group as a facilitator& acted like a product manager delivered above product artifacts.
